MVG is meeting the challenges of urbanization with its own on-demand bus service
As a growing and prospering metropolis, Munich faces a number of challenges in the field of mobility. To counteract overcrowded metros, massive traffic jams and a lack of parking spaces, Münchner Verkehrsgesellschaft (MVG) decided to offer a new and innovative service. With on-demand buses, the traditional local public transport system becomes more demand-oriented and thus adapted to the mobility needs of the city and its citizens.
Becoming aware of the need for action
As a result of urbanization, Munich feels the burden of a growing urban population: Higher traffic volumes, congested roads in the city, overloaded transport infrastructures and increased air pollution have a massive impact on the quality of life of its citizens. The high concentration of social and economic activities in the city centre leads to a growing demand for mobility. Munich continues to be characterized by a high level of car use, with around 70% of urban households owning at least one car. At the same time, Munich’s motorists spend 140 hours a year in traffic jams and cars are parked on average 23 hours a day. The increasing demand for parking spaces also restricts the living space of citizens. As a result, more and more people are using public transport, with around 596 million people using it every year. The pressure on transport companies to make their services flexible, modern and digital and thus offer an alternative to private cars is growing enormously. In view of these challenges, MVG began to rethink its mobility concept in order to meet the growing demands of the metropolis.
In July 2018, Munich’s public transport operator introduced the MVG IsarTiger, an on-demand bus service implemented with the help of software solutions and consulting services from door2door. The MVG IsarTiger is being offered as a supplement to existing public transport services and has neither fixed routes nor timetables. Instead, it can be flexibly accessed via the app. The intelligent algorithm developed by door2door ensures that the MVG IsarTiger pools several passengers together and always takes the fastest and most efficient routes. The flexible on-demand bus service takes passengers from MVG stops to individual destinations – if desired, even to the front door. In a test phase, the shuttles will be on the road three evenings a week throughout a 120 square kilometre area with a demand of up to 8,000 requests per weekend. With the on-demand offer, MVG is expanding its service in order to meet new mobility challenges over the long term.