From idea to implementation
The Hofer LandBus is one of the most ambitious projects of its kind to date: on-demand services with a large operating area (120 km² in total), customer-friendly operating hours (6 a.m. – 11 p.m. 7 days a week) and a high density of virtual stops (170) are normally only found in cities. However, greater accessibility to public transport and improved comfort levels are also needed in rural areas to encourage more people to give up using their private cars and to also provide flexible and mobile transportation for those residents without cars.
Even traditional on-demand transport services such as people’s buses, shared taxis, call line services and classic carpooling do not provide the desired freedom of movement, as they often require complicated advance planning or are not designed to be efficient. In addition, rural areas suffer from rural exodus – more and more young people are moving to cities. The resulting low demand and high maintenance costs mean that local transport companies are losing business, which is why more and more scheduled services are being cut. As a result, many people prefer to rely on their own car – or move to the city, where offers are numerous and flexible. A study from 2018 shows that 44% of all Germans would rather live in the countryside.
The incentive provided by on-demand mobility to live a modern life as one can in the city with all the advantages of the rural lifestyle can have an enormous impact on demographic change in the future.
So the district of Hof decided to undertake this ambitious project in cooperation with the partners Taxi Herrmann and door2door, who brought their respective expertise in fleet management and technical service provision to the project.