From idea to implementation
In early 2018 kvgOF Managing Director Andreas Maatz was looking for a partner with the clear goal of introducing the planned bus-on-demand in the Offenbach district and completely redesigning the classic call and collect taxi system. The need for a collaborative partnership to implement a modern, digital and flexible local transport concept for the Offenbach district quickly became clear. The door2door CONSULTING SERVICES TEAM started planning the operating concept for the first phase and also carried out a mobility analysis of the local conditions of the district. The data-based comparison of supply and demand, together with the local expertise of kvgOF, made it possible to create an efficient operating area and suitable operating times for the new on-demand bus offer. In order to identify the best starting scenario and scope for the new service, simulations were carried out based on previously determined factors such as the expected number of bookings, fleet size and number of bookable seats, and various scenarios were run through. Using the data obtained, the team developed an operational concept as the basis for the new on-demand bus service within a span of just six months. In February 2019 the supervisory board approved the implementation of the first phase with an operating area including Seligenstadt, Hainburg and Mainhausen.
Roll-out in just 12 weeks
After developing the operating concept with all key parameters, the new service entered the introduction phase. As project lead, Theresa Mayer of door2door was responsible for the smooth implementation of the individual project phases from the product concept to the successful start of operations. On the basis of the collaborative project plan, she coordinated individual work steps with the corresponding specialist departments at kvgOF and ensured the successful start of operations. In particular, the involvement of local stakeholders such as city councils and mayors of the individual municipalities played a decisive role in the smooth implementation of the project. By providing comprehensive support and an intensive exchange of information on site, door2door ensured that the new service was adapted to local needs and thus optimally complemented the existing local public transport service.
When selecting the vehicles, kvgOF considered factors such as electromobility, accessibility, space and comfort and finally decided on a fleet of Mercedes Vito vehicles as well as electric LEVC vehicles, better known as the “London Taxi“. In May 2019, kvgOF commissioned MWM-Solutions GmbH from Berlin for the vehicles, initially for one year and subsequently with an extension until the end of 2020. kvgOF provided the necessary driving personnel and rented appropriate premises as the dispatch centre and fleet garage in Mainhausen-Zellhausen. After a successful training phase with the drivers and numerous field tests, the entire project team was on site to supervise the introduction of the new on-demand bus service. In a collaborative partnership, the entire service was implemented in just 12 weeks.